Saturday, December 3, 2011

Oregon Wine History Video

Everybody who likes wine has an “Aha!” moment. Certainly everybody I know who works in the business has one of these stories to tell. Mine is short and simple: I was in San Francisco in 1979, reporting on a metals and mining conference (my chequered career, Part III, I think). One evening I went to Ernie's, which back in the day was quite the place. Probably for the first time in my life, I found myself actually studying the wine list (I was trying to impress somebody). I ordered a bottle of Joseph Phelps Cabernet Sauvignon, because I could pronounce the name. I don't remember much about it, except that I'd never had anything like it before, and it was really good with steak au poivre.

I'm telling this story to explain my relationship with wines from the American West Coast. Obviously, it was a product of the Napa Valley that set me off on what has turned into a life-long exploration of wine, which in turn led to my becoming a wine salesperson. Yet if it weren't for my friends who occasionally put a bottle in front of me, I probably would not drink anything from the West Coast at all. This is partly a matter of personal taste—I'm not a huge fan of Cabernet Sauvignon from anywhere, not even Bordeaux—and partly a practical professional decision. Most of the customers I dealt with over the years did not need or seek my advice on wines from the West Coast. And since hardly anyone ever asked, I pretty much let the whole subject go. I'm not proud of this; it's just how things played out.

The point of all this verbiage: Mike Veseth writes a blog called the Wine Economist; he is the Robert G. Albertson Professor of International Political Economy at the University of Puget Sound. I stumbled across this video on his site while looking for something else, and found it very affecting. Not enough to go out and buy a bottle of Ponzi, maybe, but then again, maybe I will. Note: The audio is poor for the first 1:30, then becomes normal.

Oregon Wine History

  

1 comment:

albina N muro said...

Everybody who likes wine has an “Aha!” moment. Certainly everybody I know who works in the business has one of these stories to tell. Australian wine