Sunday, November 29, 2009

Wine, Business, and The New York Times

On the front page of this morning's New York Times business section is a lengthy article, complete with color photography, about rich businesspeople going into the wine business as a second career. Here's the link. I found myself scratching my head as I read about the former Dallas real estate developer and his wife the former ambassador to Austria, now relocated to Napa, and the couple who used to work for Intel, now running a winery in Texas.

I searched the phrase "to make a small fortune in the wine business start with a large one," and while I couldn't find the origin, I did find it over and over again, often with the preamble "There's an old saying..."

So...how is this news? How did this end up occupying precious column-inches in the Sunday New York Times? More to the point, who is having their back scratched? My candidates include (in order of appearance in the story): Jon Fredrikson of Gomberg, Fredrikson & Associates, a wine industry consulting firm; or Bill Nelson, president of WineAmerica.

Or who knows? I can easily think of a non-conspiratorial explanation: Maybe something else got pulled at the last minute and this story was handy. Or maybe the Times thinks its readers are up for a little winemaking fantasy amid the news about Dubai.

1 comment:

TWG said...

It's a variation of the Wall Street adage that to "make a small fortune on Wall Street start with a large one".